Edit Content
Bizwit-Logo-Final

Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. We have a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. 

Global Mobile Value-Added Services Market to reach USD 1668.09 Billion by 2028

Global Mobile Value-Added Services Market Size study, by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others), by End-User (SMB, Large Enterprises), by End Use Industry (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others) and Regional Forecasts 2022-2028

Product Code: ICTICTS-16591571
Publish Date: 27-09-2022
Page: 200

Global Mobile Value-Added Services Market is valued approximately USD 658.5 Billion in 2021 and is anticipated to grow with a healthy growth rate of more than 14.2 % over the forecast period 2022-2028. Mobile services that are provided by mobile service providers in addition to voice communication services are known as Mobile Value-Added Services or MVAS. Mobile subscribers can use smartphone tablet or non-voice purposes. MVAS includes Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment Increase in number of smartphone users, data usage, variety of applications. Rise in usage of digital solutions and advanced applications like rising popularity of OTT platforms offering music and video streaming services over the internet is contributing to the growth of market. Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom’s Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset. Furthermore, Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021. Also, Rise in competition among smartphone manufacturers resulting in production of low-cost smartphone making them affordable even for middle and low class, coupled with Growing influence of social media is likely to increase the market growth during the forecast period. However, Security and privacy concerns regarding data theft, scamming along with lack of awareness impedes the growth of the market over the forecast period of 2022-2028.

The key regions considered for the Global Mobile Value-Added Services Market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading region in terms of market share due to factors including rising number of businesses and industry verticals using various mobile value-added services and the booming retail, IT and telecommunications sectors in the region. Whereas North America is the fastest growing region during the forecast period owing to factors including the existence of numerous mobile value-added services providers offering services to organizations and vertical markets and advancements in value-added services technology in the region.

Major market player included in this report are:
Mozat Pte Ltd
Apple Inc.
Vodafone Group plc
Samsung Electronics Co., Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
OnMobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communications

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Solution
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
By End-User
SMB
Large Enterprises
By End Use Industry
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Mobile Value-Added Services Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
1.2.1. Global Mobile Value-Added Services Market, by Region, 2020-2028 (USD Billion)
1.2.2. Global Mobile Value-Added Services Market, by Solution, 2020-2028 (USD Billion)
1.2.3. Global Mobile Value-Added Services Market, by End User, 2020-2028 (USD Billion)
1.2.4. Global Mobile Value-Added Services Market, by End Use Industry, 2020-2028 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Mobile Value-Added Services Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Mobile Value-Added Services Market Dynamics
3.1. Mobile Value-Added Services Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Increase in number of smartphone users
3.1.1.2. Rise in usage of digital Solution and advanced applications
3.1.1.3. Strategic initiatives from leading market players.
3.1.2. Market Challenges
3.1.2.1. Security and privacy concerns
3.1.3. Market Opportunities
3.1.3.1. Rising utilization of mobile value-added services.
3.1.3.2. Growing influence of social media in emerging markets.
Chapter 4. Global Mobile Value-Added Services Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Mobile Value-Added Services Market, by Solution
6.1. Market Snapshot
6.2. Global Mobile Value-Added Services Market by Solution, Performance – Potential Analysis
6.3. Global Mobile Value-Added Services Market Estimates & Forecasts by Solution 2018-2028 (USD Billion)
6.4. Mobile Value-Added Services Market, Sub Segment Analysis
6.4.1. Short Messaging Service (SMS)
6.4.2. Multimedia Messaging Service (MMS)
6.4.3. Location Based Services
6.4.4. Mobile Email & IM
6.4.5. Mobile Money
6.4.6. Mobile Advertising
6.4.7. Mobile Infotainment
6.4.8. Others
Chapter 7. Global Mobile Value-Added Services Market, by End User
7.1. Market Snapshot
7.2. Global Mobile Value-Added Services Market by End User, Performance – Potential Analysis
7.3. Global Mobile Value-Added Services Market Estimates & Forecasts by End User 2018-2028 (USD Billion)
7.4. Mobile Value-Added Services Market, Sub Segment Analysis
7.4.1. SMB
7.4.2. Large Enterprises
Chapter 8. Global Mobile Value-Added Services Market, by End Use Industry
8.1. Market Snapshot
8.2. Global Mobile Value-Added Services Market by End Use Industry, Performance – Potential Analysis
8.3. Global Mobile Value-Added Services Market Estimates & Forecasts by End Use Industry 2018-2028 (USD Billion)
8.4. Mobile Value-Added Services Market, Sub Segment Analysis
8.4.1. Media and Entertainment
8.4.2. Healthcare
8.4.3. Education
8.4.4. Retail
8.4.5. Government
8.4.6. Telecom and IT
8.4.7. Others
Chapter 9. Global Mobile Value-Added Services Market, Regional Analysis
9.1. Mobile Value-Added Services Market, Regional Market Snapshot
9.2. North America Mobile Value-Added Services Market
9.2.1. U.S. Mobile Value-Added Services Market
9.2.1.1. Solution estimates & forecasts, 2018-2028
9.2.1.2. End User estimates & forecasts, 2018-2028
9.2.1.3. End Use Industry estimates & forecasts, 2018-2028
9.2.2. Canada Mobile Value-Added Services Market
9.3. Europe Mobile Value-Added Services Market Snapshot
9.3.1. U.K. Mobile Value-Added Services Market
9.3.2. Germany Mobile Value-Added Services Market
9.3.3. France Mobile Value-Added Services Market
9.3.4. Spain Mobile Value-Added Services Market
9.3.5. Italy Mobile Value-Added Services Market
9.3.6. Rest of Europe Mobile Value-Added Services Market
9.4. Asia-Pacific Mobile Value-Added Services Market Snapshot
9.4.1. China Mobile Value-Added Services Market
9.4.2. India Mobile Value-Added Services Market
9.4.3. Japan Mobile Value-Added Services Market
9.4.4. Australia Mobile Value-Added Services Market
9.4.5. South Korea Mobile Value-Added Services Market
9.4.6. Rest of Asia Pacific Mobile Value-Added Services Market
9.5. Latin America Mobile Value-Added Services Market Snapshot
9.5.1. Brazil Mobile Value-Added Services Market
9.5.2. Mexico Mobile Value-Added Services Market
9.6. Rest of The World Mobile Value-Added Services Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Mozat Pte Ltd
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Apple Inc.
10.2.3. Vodafone Group plc
10.2.4. Samsung Electronics Co., Ltd.
10.2.5. Reliance Industries Ltd.
10.2.6. Huawei Investment & Holding Co. Ltd.
10.2.7. OnMobile Global Limited
10.2.8. Comviva Technologies
10.2.9. Alphabet Inc.
10.2.10. One97 Communications
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

Need Assistance

Contact Person -
Krishant Mennon
Call us @
+ 91 99931 15879
Email: sales@bizwitresearch.com

Checkout

Why Choose Us?

Quality over Quantity

Backed by 60+ paid data sources our reports deliver crisp insights with no compromise quality.

Analyst Support

24x7 Chat Support plus
free analyst hours with every purchase

Flawless Methodology

Our 360-degree approach of market study, our research methods leave stones unturned.

Enquiry Now