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Global IP Geo-Location Services Market to reach USD 6.11 billion by the end of 2029

Global IP Geo-Location Services Market Size study & Forecast, by API Package (Basic API Packages, Core API Package, Extended IP Geolocation API), by Enterprise Size (Small and Medium Enterprises, Large Enterprises), by Application (Localize Web Content, Fraud Detection, Target Advertisement, Digital Rights Management, Others) and Regional Analysis, 2022-2029

Product Code: ICTICTS-56436586
Publish Date: 8-02-2023
Page: 200

Global IP Geo-Location Services Market is valued at approximately USD 2.4 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 12.4% over the forecast period 2022-2029. IP Geo-Location Services or IP-based Geolocation services refers to the mapping of an IP address to the real-world location of connected devices such as Smartphones, Computers, Laptops, etc.. With the help Geo-Location mapping, it is possible to identify the nation, area, city, latitude, longitude other details of the device. Moreover, this information is used by business organizations and public authorities for offering localized web content, fraud detection, and management of digital rights among others. Furthermore, based on the IP addresses companies can run user-focused marketing campaigns to promote their products & services. The key factors driving the market are increasing smartphone penetration and growing demand for location-based intelligence as well as rising application of targeted advertising.

The surge in smartphone penetration in developing regions owing to affordable internet and growth in the young population is contributing to the growth of the Global IP Geo-Location Services Market. For instance, according to India Brand Equity Foundation (IBEF) – as of 2021, India has around 502.2 million smartphone users. Moreover, during the first quarter of FY2021 India’s smartphone shipments increased by more than 23% to 38 million devices. Moreover, as per Statista – as of 2022, revenue in the Indian Smartphones segment is estimated at USD 37.82 billion, and the market is expected to grow annually by 7.91% (CAGR 2022-2027) to reach USD 55.34 billion by 2027. Also, surge in digital marketing spending and increasing investment in network infrastructure would create a lucrative growth prospectus for the market over the forecast period. However, increasing emergence of virtual private network (VPN) services stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global IP Geo-Location Services Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and the availability of high-speed internet infrastructure in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones in countries such as China, and India & increasing penetration of leading market players in the APAC region.

Major market players included in this report are:
Pitney Bowes Inc.
Akamai Technologies, Inc.
Apilayer GmbH (Ipstack)
BigDataCloud Pty. Ltd.
Digital Element Inc.
Geobytes Inc.
Hexasoft Development (IP2Location.com)
KickFire Inc.
MaxMind, Inc.
Neustar, Inc.

Recent Developments in the Market:
 In February 2019, California, USA based Whois API, Inc. announced the launch of its new IP Geolocation API and IP Geolocation Database. Moreover, this new platform facilitates users to identify the location of website visitors’ IP addresses and provides insights relating to the latitude and longitude, time zone, country, city, and ZIP code.

Global IP Geo-Location Services Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered API Package, Enterprise Size, Application, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By API Package
Basic API Packages
Core API Package
Extended IP Geolocation API

By Enterprise Size
Small and Medium Enterprises
Large Enterprises

By Application
Localize Web Content
Fraud Detection
Target Advertisement
Digital Rights Management
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. IP Geo-Location Services Market, by Region, 2019-2029 (USD Billion)
1.2.2. IP Geo-Location Services Market, by API Package, 2019-2029 (USD Billion)
1.2.3. IP Geo-Location Services Market, by Enterprise Size, 2019-2029 (USD Billion)
1.2.4. IP Geo-Location Services Market, by Application, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global IP Geo-Location Services Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global IP Geo-Location Services Market Dynamics
3.1. IP Geo-Location Services Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing smartphone penetration
3.1.1.2. Growing demand for location-based intelligence
3.1.1.3. Rising application of targeted advertising
3.1.2. Market Challenges
3.1.2.1. Growing emergence of virtual private network (VPN) services
3.1.3. Market Opportunities
3.1.3.1. Surge in digital marketing spending
3.1.3.2. Increasing investment in network infrastructure
Chapter 4. Global IP Geo-Location Services Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global IP Geo-Location Services Market, by API Package
6.1. Market Snapshot
6.2. Global IP Geo-Location Services Market by API Package, Performance – Potential Analysis
6.3. Global IP Geo-Location Services Market Estimates & Forecasts by API Package 2019-2029 (USD Billion)
6.4. IP Geo-Location Services Market, Sub Segment Analysis
6.4.1. Basic API Packages
6.4.2. Core API Package
6.4.3. Extended IP Geolocation API
Chapter 7. Global IP Geo-Location Services Market, by Enterprise Size
7.1. Market Snapshot
7.2. Global IP Geo-Location Services Market by Enterprise Size, Performance – Potential Analysis
7.3. Global IP Geo-Location Services Market Estimates & Forecasts by Enterprise Size 2019-2029 (USD Billion)
7.4. IP Geo-Location Services Market, Sub Segment Analysis
7.4.1. Small and Medium Enterprises
7.4.2. Large Enterprises
Chapter 8. Global IP Geo-Location Services Market, by Application
8.1. Market Snapshot
8.2. Global IP Geo-Location Services Market by Application, Performance – Potential Analysis
8.3. Global IP Geo-Location Services Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
8.4. IP Geo-Location Services Market, Sub Segment Analysis
8.4.1. Localize Web Content
8.4.2. Fraud Detection
8.4.3. Target Advertisement
8.4.4. Digital Rights Management
8.4.5. Others
Chapter 9. Global IP Geo-Location Services Market, Regional Analysis
9.1. IP Geo-Location Services Market, Regional Market Snapshot
9.2. North America IP Geo-Location Services Market
9.2.1. U.S. IP Geo-Location Services Market
9.2.1.1. API Package breakdown estimates & forecasts, 2019-2029
9.2.1.2. Enterprise Size breakdown estimates & forecasts, 2019-2029
9.2.1.3. Application breakdown estimates & forecasts, 2019-2029
9.2.2. Canada IP Geo-Location Services Market
9.3. Europe IP Geo-Location Services Market Snapshot
9.3.1. U.K. IP Geo-Location Services Market
9.3.2. Germany IP Geo-Location Services Market
9.3.3. France IP Geo-Location Services Market
9.3.4. Spain IP Geo-Location Services Market
9.3.5. Italy IP Geo-Location Services Market
9.3.6. Rest of Europe IP Geo-Location Services Market
9.4. Asia-Pacific IP Geo-Location Services Market Snapshot
9.4.1. China IP Geo-Location Services Market
9.4.2. India IP Geo-Location Services Market
9.4.3. Japan IP Geo-Location Services Market
9.4.4. Australia IP Geo-Location Services Market
9.4.5. South Korea IP Geo-Location Services Market
9.4.6. Rest of Asia Pacific IP Geo-Location Services Market
9.5. Latin America IP Geo-Location Services Market Snapshot
9.5.1. Brazil IP Geo-Location Services Market
9.5.2. Mexico IP Geo-Location Services Market
9.5.3. Rest of Latin America IP Geo-Location Services Market
9.6. Rest of The World IP Geo-Location Services Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Pitney Bowes Inc.
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Akamai Technologies, Inc.
10.2.3. Apilayer GmbH (Ipstack)
10.2.4. BigDataCloud Pty. Ltd.
10.2.5. Digital Element Inc.
10.2.6. Geobytes Inc.
10.2.7. Hexasoft Development (IP2Location.com)
10.2.8. KickFire Inc.
10.2.9. MaxMind, Inc.
10.2.10. Neustar, Inc.
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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Data Collection:
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Market driving trends and favorable economic conditions
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Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
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Shifts in consumer preferences and behaviors.
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