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Global Customer Engagement Solutions Market to reach USD XX million by 2028.

Global Customer Engagement Solutions Market Size study, By Component (Solutions, Services), By Deployment Mode (On-premise, Cloud), By Verticals (Banking, Financial Services, and Insurance, Telecom and IT, Retail and Consumer Goods, Media and Entertainment, Others), and Regional Forecasts 2022-2028

Product Code: ICTEITS-11573878
Publish Date: 25-05-2022
Page: 200

Global Customer Engagement Solutions Market is valued at approximately USDXX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028. A consumer engagement solution is the incorporation of consumer engagement software and services that are used to manage customer communications with a wide range of touchpoints and channels. This solution is highly adopted to optimize the workforce, generate engagement applications, and automate processes. The growth of the eCommerce and mCommerce industry, increasing investments in Artificial Intelligence (AI), coupled with the rise in cross-selling and upselling activities are the major factors impelling the market demand around the world. For instance, according to Statista, in 2019, retail e-commerce sales globally are recorded at USD 3,351 billion, and the figure is projected to rise and is likely to reach USD 7,391 billion. Consequentially, the rising e-commerce sales are fostering the demand for customer engagement solutions, which, in turn, augment the market growth in the impending years. However, data security and privacy concerns and complexities to synchronize data between customer engagement solutions and other technology impede the growth of the market over the forecast period of 2022-2028. Also, the increasing applicability of Big Data and Machine Learning and rising emphasis on delivering enhanced omnichannel customer engagement are anticipated to act as catalyzing factors for the market demand during the forecast period.

The key regions considered for the global Customer Engagement Solutions Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the rising adoption of advanced technologies such as AI, ML, and big data, along with the strong presence of leading market players. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the growth of the e-commerce industry, rising proliferation of smartphones, as well as growth of the countries like South Korea, India, Japan, and China would create lucrative growth prospects for the Customer Engagement Solutions Market across the Asia-Pacific region.

Major market players included in this report are:
Avaya
IBM Corporation
Microsoft Corporation
NICE Systems
Oracle Corporation
SAP SE
Zendesk
Pegasystems
Verint Systems
eGain Corporation

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Solutions
Services
By Deployment Mode:
On-premise
Cloud
By Verticals:
Banking, Financial Services, and Insurance
Telecom and IT
Retail and Consumer Goods
Media and Entertainment
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Customer Engagement Solutions Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
1.2.1. Customer Engagement Solutions Market, by Region, 2020-2028 (USD Million)
1.2.2. Customer Engagement Solutions Market, by Component, 2020-2028 (USD Million)
1.2.3. Customer Engagement Solutions Market, by Deployment Mode, 2020-2028 (USD Million)
1.2.4. Customer Engagement Solutions Market, by Verticals, 2020-2028 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Customer Engagement Solutions Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Customer Engagement Solutions Market Dynamics
3.1. Customer Engagement Solutions Market Impact Analysis (2020-2028)
3.1.1. Market Drivers
3.1.1.1. Growth of eCommerce and mCommerce industry
3.1.1.2. Increasing investments in Artificial Intelligence (AI)
3.1.2. Market Challenges
3.1.2.1. Data security and privacy concerns
3.1.2.2. Complexities to synchronize data between customer engagement solutions and other technology
3.1.3. Market Opportunities
3.1.3.1. Increasing applicability of Big Data and Machine Learning
3.1.3.2. Rising emphasis on delivering enhanced omnichannel customer engagement
Chapter 4. Global Customer Engagement Solutions Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Customer Engagement Solutions Market, by Component
6.1. Market Snapshot
6.2. Global Customer Engagement Solutions Market by Component, Performance – Potential Analysis
6.3. Global Customer Engagement Solutions Market Estimates & Forecasts by Component, 2018-2028 (USD Million)
6.4. Customer Engagement Solutions Market, Sub Segment Analysis
6.4.1. Solutions
6.4.2. Services
Chapter 7. Global Customer Engagement Solutions Market, by Deployment Mode
7.1. Market Snapshot
7.2. Global Customer Engagement Solutions Market by Deployment Mode, Performance – Potential Analysis
7.3. Global Customer Engagement Solutions Market Estimates & Forecasts by Deployment Mode, 2018-2028 (USD Million)
7.4. Customer Engagement Solutions Market, Sub Segment Analysis
7.4.1. On-premise
7.4.2. Cloud
Chapter 8. Global Customer Engagement Solutions Market, by Verticals
8.1. Market Snapshot
8.2. Global Customer Engagement Solutions Market by Verticals, Performance – Potential Analysis
8.3. Global Customer Engagement Solutions Market Estimates & Forecasts by Verticals, 2018-2028 (USD Million)
8.4. Customer Engagement Solutions Market, Sub Segment Analysis
8.4.1. Banking, Financial Services, and Insurance
8.4.2. Telecom and IT
8.4.3. Retail and Consumer Goods
8.4.4. Media and Entertainment
8.4.5. Others
Chapter 9. Global Customer Engagement Solutions Market, Regional Analysis
9.1. Customer Engagement Solutions Market, Regional Market Snapshot
9.2. North America Customer Engagement Solutions Market
9.2.1. U.S. Customer Engagement Solutions Market
9.2.1.1. Component breakdown estimates & forecasts, 2018-2028
9.2.1.2. Deployment Mode breakdown estimates & forecasts, 2018-2028
9.2.1.3. Verticals breakdown estimates & forecasts, 2018-2028
9.2.2. Canada Customer Engagement Solutions Market
9.3. Europe Customer Engagement Solutions Market Snapshot
9.3.1. U.K. Customer Engagement Solutions Market
9.3.2. Germany Customer Engagement Solutions Market
9.3.3. France Customer Engagement Solutions Market
9.3.4. Spain Customer Engagement Solutions Market
9.3.5. Italy Customer Engagement Solutions Market
9.3.6. Rest of Europe Customer Engagement Solutions Market
9.4. Asia-Pacific Customer Engagement Solutions Market Snapshot
9.4.1. China Customer Engagement Solutions Market
9.4.2. India Customer Engagement Solutions Market
9.4.3. Japan Customer Engagement Solutions Market
9.4.4. Australia Customer Engagement Solutions Market
9.4.5. South Korea Customer Engagement Solutions Market
9.4.6. Rest of Asia Pacific Customer Engagement Solutions Market
9.5. Latin America Customer Engagement Solutions Market Snapshot
9.5.1. Brazil Customer Engagement Solutions Market
9.5.2. Mexico Customer Engagement Solutions Market
9.6. Rest of The World Customer Engagement Solutions Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Avaya
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. IBM Corporation
10.2.3. Microsoft Corporation
10.2.4. NICE Systems
10.2.5. Oracle Corporation
10.2.6. SAP SE
10.2.7. Zendesk
10.2.8. Pegasystems
10.2.9. Verint Systems
10.2.10. eGain Corporation
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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