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Global Advertising Services Market to reach USD XX billion by the end of 2029.

Global Advertising Services Market Size study & Forecast, by Channel of Service (Social Media Publishing, Radio Commercials, TV Ads), Platform (Online, Offline), End-user Industry (Ecommerce, Travel & Tourism, Media & Entertainment) and Regional Analysis, 2022-2029

Product Code: ICTICTS-32711977
Publish Date: 25-01-2023
Page: 200

Global Advertising Services Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2029. Advertising Services are used to deliver the message through various modes including newspaper, radio, press, internet, magazines mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals, and even people (endorsements). The Advertising Services market is expanding because of factors such as the rising demand for social media management and the preference of digital channels over traditional channels

According to Our World in Data in 2019, the number of social media users across the globe is rising rapidly including Facebook, Instagram, YouTube, and WhatsApp and, Facebook is the largest social media platform with around 2.4 billion users. Whereas around one billion population is using other apps mentioned above. Whereas rising internet users and technological advancement & investment towards advertisement create lucrative opportunities for the market. However, operational Compatibility Due to Growing Brand Value hampers the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Advertising Services Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the increasing spending on an advertisement, growing penetration of internet users, adoption of smartphones, etc. Whereas North America is expected to grow significantly during the forecast period, owing to factors such as increasing digitalization, public inclination toward social media , mobile and advanced technologies

Major market players included in this report are:
WPP Plc (Ogilvy, Y&R, Grey)
The Interpublic Group of Companies Inc. (McCann Worldgroup, MullenLowe U.S.)
Omnicom Group Inc (BBDO, DDB Worldwide)
Dentsu Aegis Network Ltd. (Dentsu Inc.)
MDC Partners Inc.
Lamar Advertising Company (Lamar Media Corp.)
Publicis Groupe SA
Wieden + Kennedy Inc
Havas SA
Droga5 LLC

Recent Developments in the Market:
 In February 2022, WPP has entered into an agreement with Instacart to provide clients with early access to the online grocery platform’s newest ad formats. WPP and Instacart collaborated to create an Instacart Ads agency certification program to ensure that the agency workforce is familiar with the platform’s app and products.
 In September 2021, The OneView advertising platform has been added to Roku, Inc.’s Canadian TV advertising offering. Using TV identification data from the Roku streaming platform, OneView provides advertisers with a self-service platform for managing advertising across TV streaming, desktop, and mobile campaigns. Matter kind, a subsidiary of IPG, has been named Roku’s first Canadian OneView campaign partner.
 In July 2021, Publicis Groupe announced the acquisition of Citrus Ad, a software-as-a-service (SaaS) platform that optimizes brand marketing performance directly within retailer websites.

Global Advertising Services Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Channel of Services, Platform, End-user, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Channel Of Service:
Social Media Publishing,
Radio Commercials,
TV Ads

By Platform:
Online
Offline

By End-user Industry:
Ecommerce,
Travel & Tourism,
Media & Entertainment

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Advertising Services Market, by Region, 2019-2029 (USD Billion)
1.2.2. Advertising Services Market, by Channel of Services, 2019-2029 (USD Billion)
1.2.3. Advertising Services Market, by Platform, 2019-2029 (USD Billion)
1.2.4. Advertising Services Market, by End-user Industry, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Advertising Services Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Advertising Services Market Dynamics
3.1. Advertising Services Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Rising demand for social media management
3.1.1.2. Preference of digital channels over traditional channels
3.1.2. Market Challenges
3.1.2.1. Operational compatibility due to growing brand value
3.1.3. Market Opportunities
3.1.3.1. Rising internet users
3.1.3.2. Technological advancement and investment towards advertisement
Chapter 4. Global Advertising Services Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre-COVID-19D-19 and post COVID-19 Market scenario
Chapter 6. Global Advertising Services Market, by Channel of Services
6.1. Market Snapshot
6.2. Global Advertising Services Market by Channel of Services Performance – Potential Analysis
6.3. Global Advertising Services Market Estimates & Forecasts by Channel of Services 2019-2029 (USD Billion)
6.4. Advertising Services Market, Sub Segment Analysis
6.4.1. Social Media Publishing,
6.4.2. Radio Commercials,
6.4.3. TV Ads
Chapter 7. Global Advertising Services Market, by Platform
7.1. Market Snapshot
7.2. Global Advertising Services Market by Platform, Performance – Potential Analysis
7.3. Global Advertising Services Market Estimates & Forecasts by Platform 2019-2029 (USD Billion)
7.4. Advertising Services Market, Sub Segment Analysis
7.4.1. Online
7.4.2. Offline
Chapter 8. Global Advertising Services Market, by End-User
8.1. Market Snapshot
8.2. Global Advertising Services Market by End-User, Performance – Potential Analysis
8.3. Global Advertising Services Market Estimates & Forecasts by End-User 2019-2029 (USD Billion)
8.4. Advertising Services Market, Sub Segment Analysis
8.4.1. Ecommerce,
8.4.2. Travel & Tourism,
8.4.3. Media & Entertainment
Chapter 9. Global Advertising Services Market, Regional Analysis
9.1. Advertising Services Market, Regional Market Snapshot
9.2. North America Advertising Services Market
9.2.1. U.S. Advertising Services Market
9.2.1.1. Channel of Services breakdown estimates & forecasts, 2019-2029
9.2.1.2. Platform breakdown estimates & forecasts, 2019-2029
9.2.1.3. End-User breakdown estimates & forecasts, 2019-2029
9.2.2. Canada Advertising Services Market
9.3. Europe Advertising Services Market Snapshot
9.3.1. U.K. Advertising Services Market
9.3.2. Germany Advertising Services Market
9.3.3. France Advertising Services Market
9.3.4. Spain Advertising Services Market
9.3.5. Italy Advertising Services Market
9.3.6. Rest of Europe Advertising Services Market
9.4. Asia-Pacific Advertising Services Market Snapshot
9.4.1. China Advertising Services Market
9.4.2. India Advertising Services Market
9.4.3. Japan Advertising Services Market
9.4.4. Australia Advertising Services Market
9.4.5. South Korea Advertising Services Market
9.4.6. Rest of Asia Pacific Advertising Services Market
9.5. Latin America Advertising Services Market Snapshot
9.5.1. Brazil Advertising Services Market
9.5.2. Mexico Advertising Services Market
9.6. Rest of The World Advertising Services Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. WPP Plc (Ogilvy, Y&R, Grey)
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. The Interpublic Group of Companies Inc. (McCann Worldgroup, MullenLowe U.S.)
10.2.3. Omnicom Group Inc (BBDO, DDB Worldwide)
10.2.4. Dentsu Aegis Network Ltd. (Dentsu Inc.)
10.2.5. MDC Partners Inc.
10.2.6. Lamar Advertising Company (Lamar Media Corp.)
10.2.7. Publicis Groupe SA
10.2.8. Wieden + Kennedy Inc
10.2.9. Havas SA
10.2.10. Droga5 LLC
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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Data Collection:
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Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
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To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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