With the emergence and long-term Impact of COVID-19, the Global Online Video Platform Market is to reach USD 36.44 Billion by 2030
Bizwit Research & Consulting LLP’s Recent Analysis on Global Online Video Platform Market is poised to raise up to USD 36.44 Billion by 2030. An Online Video Platform (OVP) is a fee-based software that enables content owners to transcode, manage, publish, track, and monetize video content online. It supports live streaming, recording, and on-demand hosting, gaining traction on handheld devices such as smartphones and tablets due to their compatibility with playing video content anytime, anywhere. Operating on a Software as a Service (SaaS) model, an OVP allows video producers to efficiently handle input, conversion, management, publishing, analysis, storage, and monetization of online videos. This model caters to the growing preference for online video content over traditional methods such as television.
Media and entertainment industries are increasingly relying on OVPs to streamline video content processes, contributing to the global market’s expansion. The surge in online video production investments, coupled with increased spending on online video advertising are the leading factors that are fueling the market growth across the globe. In addition, the increasing penetration of internet and smartphones strengthens the market reach of online video platforms for smooth video streaming experiences, which, in turn, augmenting the market demand at a substantial rate.
According to the International Telecommunication Union, in 2012, the global internet user base was estimated at around 2.4 billion individuals. This figure has consistently grown at a rate of 8.24%, reaching approximately 5.3 billion internet users by the year 2022. The adoption of smartphones and tablets has made online video consumption easily accessible, with OVPs capitalizing on mobile technology. Also, the rising popularity of online video content over traditional media has led to increased demand for OVPs, as users increasingly turn to online platforms for entertainment, education, and information, driving market expansion.
Live streaming features on platforms such as Twitch and YouTube garner massive audiences for gaming, e-commerce, concerts, and real-time events. Moreover, the increasing investment in online video production, as well as the advancements in video technology presents various lucrative opportunities over the forecast years. However, the possibilities of network congestion due to slow networks and the availability of open-source video platforms are hindering the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Online Video Platform Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising implementation of advanced 5G network technology, enhancing the speed and agility of online video platforms. Additionally, a high number of enterprises are leveraging these platforms to promote their products and services, thereby enhancing their brand identity.
Whereas, Asia Pacific is expected to grow at the fastest CAGR over the forecast years. The growing use of video-on-demand and live-streaming videos on online platforms within the media and entertainment sector, facilitated by increasing internet penetration in the region is significantly propelling the market demand. The popularity of user-generated video content on free hosting platforms such as YouTube is contributing significantly to the surge in online video platform usage. Moreover, the availability of live video streaming features on social media platforms such as Facebook and LinkedIn are further amplifying the overall user base on online video platforms, which is fueling market growth.
The global Online Video Platform Market is highly competitive owing to the presence of several key manufacturers such as Akamai Technologies, Brightcove Inc., Comcast Cable Communications Management, LLC, Endavo Media., Frame.io, Inc., Kaltura, Inc., and others.
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Key findings of the study suggest:
- Global Online Video Platform Market is anticipated to grow with a healthy growth rate of more than 20.7% over the forecast period 2023-2030.
- In the end-user segment, media & entertainment emerged as the leading market segment in 2022.
- North America is anticipated to drive regional growth owing to rising implementation of advanced 5G network technology.
- Asia Pacific is expected to grow at a high CAGR followed by North America during 2023-2030.
Bizwit Research & Consulting has considered the following segments for the study:
By Type:
- Video processing
- Video management
- Video distribution
- Video analytics
- Others
By Component:
- Solution
- Services
By Streaming Type:
- Live streaming
- Video on demand
By End-user:
- Media & entertainment
- BFSI
- Retail
- Education
- IT and telecom
- Others
Regional Outlook
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Korea
- Australia
- RoAPAC
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
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Bizwit Research & Consulting LLP is a global provider of business intelligence & consulting services. The company has a strong primary base of key industry leaders along with the chain of industry analysts to analyze the market trends and its future impact in order to estimates and forecast different business segments and markets. Bizwit incorporate big data, expert analysis, and huge industry database to deliver client focused business consulting reports. Our analysts perform unbiased measurement and assessment of market opportunities to comprehend detailed market forecast. Our team of key opinion leaders evaluates the market size, growth prospects, end-use, applications, value & supply chain and top vendors in the industry to help the clients to take conversant business decisions without any vague assumptions.
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