Global Digital Intelligence Platform Market is valued at approximately USD 14.14 billion in 2022 and is anticipated to grow with a CAGR of more than 17.9% over the forecast period 2023-2030. A Digital Intelligence Platform (DIP) is a software solution that helps organizations collect, analyze, and gain insights from large amounts of digital data. It gathers data from various sources, integrates it, and uses advanced analytics to uncover valuable patterns and trends. The platform provides real-time monitoring, visualization, and reporting tools for easy interpretation of the data. It enables personalization and targeting based on user behavior, ensures data governance and security, and integrates with other business systems. By using a DIP, organizations can make informed decisions, improve digital experiences, and drive business growth. Moreover, the growing advanced technology in IT and the growing data annotation market are anticipated as the growth drivers of this market. Furthermore, the increasing adoption of AI & machine learning and the growing industry application of digital intelligence fuel the market space during the forecast period of 2023-2030.
Moreover, According to the United Nations Conference on Trade and Development (UNCTAD) in 2021, the Digital Intelligence Platform Market is poised for significant growth. This is attributed to the presence of key technologies, including the Internet of Things (IoT) and Artificial Intelligence (AI), among others. These technologies collectively contribute to the market’s expansion, with a projected value of approximately USD 3.2 trillion by 2025. According to the India Brand Equity Foundation (IBEF) in 2023, The Digital Intelligence Platform Market is expected to witness significant growth in India, driven by the increasing demand for data annotation services. In FY20, the Indian data annotation market reached USD 250 million, with the US market accounting for 60% of the total value. With a surge in domestic demand for AI technologies, the market is projected to reach USD 7 billion by 2030, indicating substantial growth opportunities in the coming years. However, data security & privacy concerns and a lack of skilled professionals would hamper the growth of this market during the forecasted period 2023-2030.
The key regions considered for the Global Digital Intelligence Platform Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominates the Digital Intelligence Platform Market due to its technological advancements, early adoption of data-driven decision, a large customer base, strong regulatory frameworks, and the presence of major technology. The Asia-Pacific region is the fastest-growing market for digital intelligence platforms due to its increasing digital transformation initiatives, growing internet penetration, vibrant start-up ecosystem, customer-centric focus, and government support. These factors have led to a surge in demand for digital intelligence platforms, as organizations seek to leverage data analytics for competitive advantage and enhanced customer experiences. The region’s rapid adoption of technology and investments in digital initiatives contribute to its accelerated growth in the Digital Intelligence Platform Market.
Major market player included in this report are:
International Business Machines Corporation
Adobe Inc.
SAS Institute Inc.
Evergage Inc.
Google LLC
Mixpanel Inc.
Optimizely Inc.
Webtrekk GmbH
New Relic Inc.
Localytics Plc.
Recent Developments in the Market:
Ø In February 2023, Mobileum Inc. launched the most recent version of the Active Intelligence Platform (AIP). Gathering and analysing the increasing amount of complex data streams generated by Communication Service Provider (CSP) networks is the aim of AIP, a cloud-based big data solution.
Ø In June 2023, EETech, a prominent player in the electronics industry’s digital transformation, introduced its latest platform, VDI (Vital Data Intelligence). This advanced platform offers valuable insights and analytics on essential data points such as pricing, lead time, inventory, demand, and market trends within the electronics industry.
Global Digital Intelligence Platform Market Report Scope:
ü Historical Data – 2020 – 2021
ü Base Year for Estimation – 2022
ü Forecast period – 2023-2030
ü Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
ü Segments Covered – Component, Vertical, Touch Point, Region
ü Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
ü Customization Scope – Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Analytics
Data Management
Engagement Optimization
By Vertical:
Travel & Hospitality
Telecommunication & IT
Retail & E-commerce
Public Sector
Media & Entertainment
Others
By Touch Point:
Company Website
Mobile
E-mail
Social-Media
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa