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Global Automation Testing Market to reach USD 71.40 billion by the end of 2029

Global Automation Testing Market Size study & Forecast, By Component (Functional testing, Non-functional testing, Services), by End Point Interfaces (Mobile, Web, Desktop, Cloud, Embedded Software), by Application (IT & Telecom, BFSI, Manufacturing, Retail, Others) and Regional Analysis, 2022-2029

Product Code: ICTEITS-26377915
Publish Date: 27-02-2023
Page: 200

Global Automation Testing Market is valued at approximately USD 21.22 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 16.40% over the forecast period 2022-2029. Automation Testing is a software testing technique that operates using automated testing software tools in executing test cases. The Automation Testing Market is expanding because of factors such as Scalable and adaptable delivery models.

According to Statista, in 2020, the global size of the industrial automation market was nearly 175 billion dollars. Until 2025, the market is anticipated to expand at a compound annual growth rate of about 9%. The industrial automation industry is anticipated to reach 265 billion US dollars in size by 2025.Cloud-based industrial automation software was worth roughly 13.6 billion U.S. dollars worldwide in 2018. Automation software in the industry has been prominent for several years but is growing rapidly, and cloud-deployed software is expected to grow at a compound annual growth rate of 9.4 percent between 2018 and 2023. In addition, over 318 billion dollars in revenue from mobile apps were generated globally. This year saw a surge in the downloads of mobile apps, with games accounting for most of those downloads. Nearly 100 billion downloads of mobile games were made. Mobile picture and video applications were second in terms of downloads that year with about 19.6 billion. Moreover, increased use of online and mobile applications creates lucrative opportunities for the automation market in the near future. However, high upfront investment costs may halt market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Automation Testing Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the space in terms of revenue, owing to the factors dominance of businesses and developers placing a higher priority on performance testing and increasing IoT devices application. According to Statista, in 2022 global comparison, most revenue will be generated in the United States US$297.10bn. Moreover, Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as Increased use of online and mobile applications in the market space.

Major market players included in this report are:
Accenture
Astegic
Broadcom
Capgemini
IBM
Keysight Technologies
Microsoft
Apexon
Ranorex
Smartbear Software

Recent Developments in the Market:
 In July 2021, Sauce Labs acquired Backtrace, known for offering error monitoring solutions. With the help of this acquisition, Sauce Labs was able to expand its capabilities into real-world settings, giving its clients access to quality signals at all Software Development Lifecycle stages, including design, integration, and production.

 In March 2021, Tricentis acquired Neotys, which is a performance testing company. Customers will now have access to an enterprise-grade performance testing solution due to the addition of NeoLoad to the Tricentis portfolio.

Global Automation Testing Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Component, End Point Interfaces, Application, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By component:
Functional testing,
Non-functional testing
Services
Others

By End Point Interfaces:
Mobile
Web
Desktop
Cloud
Embedded Software

By Application:
IT & Telecom
BFSI
Manufacturing
Retail
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Automation Testing Market, by Region, 2019-2029 (USD Billion)
1.2.2. Automation Testing Market, by Component, 2019-2029 (USD Billion)
1.2.3. Automation Testing Market, by End Point Interfaces, 2019-2029 (USD Billion)
1.2.4. Automation Testing Market, by Application, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Automation Testing Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Automation Testing Market Dynamics
3.1. Automation Testing Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing Scalable and adaptable delivery models
3.1.2. Market Challenges
3.1.2.1. High upfront investment cost of Automation testing
3.1.3. Market Opportunities
3.1.3.1. Increased use of online and mobile applications
Chapter 4. Global Automation Testing Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Automation Testing Market, by Component
6.1. Market Snapshot
6.2. Global Automation Testing Market by Component, Performance – Potential Analysis
6.3. Global Automation Testing Market Estimates & Forecasts by Component 2019-2029 (USD Billion)
6.4. Automation Testing Market, Sub Segment Analysis
6.4.1. Functional testing
6.4.2. Non-functional testing
6.4.3. Services
Chapter 7. Global Automation Testing Market, by End Point Interfaces
7.1. Market Snapshot
7.2. Global Automation Testing Market by End Point Interfaces, Performance – Potential Analysis
7.3. Global Automation Testing Market Estimates & Forecasts by End Point Interfaces 2019-2029 (USD Billion)
7.4. Automation Testing Market, Sub Segment Analysis
7.4.1. Mobile
7.4.2. Web
7.4.3. Desktop
7.4.4. Cloud
7.4.5. Embedded Software
Chapter 8. Global Automation Testing Market, by Application
8.1. Market Snapshot
8.2. Global Automation Testing Market by Application, Performance – Potential Analysis
8.3. Global Automation Testing Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
8.4. Automation Testing Market, Sub Segment Analysis
8.4.1. IT & Telecom
8.4.2. BFSI
8.4.3. Manufacturing
8.4.4. Retail
8.4.5. Others
Chapter 9. Global Automation Testing Market, Regional Analysis
9.1. Automation Testing Market, Regional Market Snapshot
9.2. North America Automation Testing Market
9.2.1. U.S. Automation Testing Market
9.2.1.1. Component breakdown estimates & forecasts, 2019-2029
9.2.1.2. End Point Interfaces breakdown estimates & forecasts, 2019-2029
9.2.1.3. Application breakdown estimates & forecasts, 2019-2029
9.2.2. Canada Automation Testing Market
9.3. Europe Automation Testing Market Snapshot
9.3.1. U.K. Automation Testing Market
9.3.2. Germany Automation Testing Market
9.3.3. France Automation Testing Market
9.3.4. Spain Automation Testing Market
9.3.5. Italy Automation Testing Market
9.3.6. Rest of Europe Automation Testing Market
9.4. Asia-Pacific Automation Testing Market Snapshot
9.4.1. China Automation Testing Market
9.4.2. India Automation Testing Market
9.4.3. Japan Automation Testing Market
9.4.4. Australia Automation Testing Market
9.4.5. South Korea Automation Testing Market
9.4.6. Rest of Asia Pacific Automation Testing Market
9.5. Latin America Automation Testing Market Snapshot
9.5.1. Brazil Automation Testing Market
9.5.2. Mexico Automation Testing Market
9.5.3. Rest of Latin America Automation Testing Market
9.6. Rest of The World Automation Testing Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Accenture
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Astegic
10.2.3. Broadcom
10.2.4. Capgemini
10.2.5. IBM
10.2.6. Keysight Technologies
10.2.7. Microsoft
10.2.8. Apexon
10.2.9. Ranorex
10.2.10. Smartbear Software

Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

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Data Collection:
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Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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