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Global Rural Tourism Market to Reach USD 173.20 Billion by 2032.

Global Rural Tourism Market Size Study, by Tourism Type (Agro Tourism, Farm Tourism, Wilderness and Forest Tourism, Green Tourism, Eco-Tourism), Accommodation (Farm Stays, Cottage Rentals, Eco-Lodges, Homestays), Age Group (Below 15, 16-25, 26-35, 36-45, 46-55, Above 55), Traveler Type (Adventure Seekers, Cultural Enthusiasts, Eco-Tourists, Family and Group Travelers, Solo Travelers) and Regional Forecasts 2022-2032.

Product Code: OIRTT-96754250
Publish Date: 13-01-2025
Page: 200

The Global Rural Tourism Market, valued at approximately USD 91.1 billion in 2023, is expected to exhibit a robust CAGR of 7.4% during the forecast period 2024-2032. This growth is driven by the increasing demand for eco-friendly travel experiences, cultural heritage exploration, and the rising trend of authentic and wellness-focused tourism. Rural tourism offers a unique escape into nature, culture, and tradition, fostering economic growth in underdeveloped regions while addressing consumer preferences for sustainable travel.
The market’s historic growth has been shaped by factors like the rise of agro-tourism, heightened interest in pilgrimage routes, and the growing importance of cultural preservation. Over the forecast period, technological advancements in digital platforms, such as the TourismConnectsRural initiative by the United Nations World Tourism Organization (UNWTO), are expected to amplify exposure and accessibility for rural tourism destinations. This initiative connects over 200 rural destinations globally, showcasing the potential for collaborative development and innovation in this sector.
Rural tourism’s appeal lies in its ability to cater to diverse traveler types, including adventure enthusiasts, cultural seekers, and eco-conscious tourists. Customized travel experiences such as agritourism, wellness retreats, and nature-centric vacations are gaining momentum as travelers seek meaningful and enriching experiences. Furthermore, enhanced digital connectivity has empowered tourists to explore off-the-beaten-path destinations, expanding the scope of rural tourism.
Geographically, North America held the largest market share in 2023 due to its established infrastructure and focus on sustainable tourism practices. The Asia-Pacific region is projected to experience the fastest growth, driven by increasing disposable incomes, government initiatives promoting rural tourism, and the rising popularity of eco-tourism in countries like China and India.
Leading players in the market, such as Airbnb Inc., Holidu, and Booking.com B.V., are leveraging innovative strategies to enhance customer experiences and broaden their market reach. Strategic acquisitions, such as Holidu’s integration of Clubrural, highlight the industry’s shift towards creating seamless and engaging platforms for rural travel enthusiasts.
Major market players included in this report are:
• Airbnb Inc.
• Holidu
• Booking.com B.V.
• Marriott International Inc.
• Expedia Group Inc.
• Accor S.A.
• Trip.com Group Limited
• InterContinental Hotels Group
• Hilton Worldwide Holdings Inc.
• Thrillophilia Travel Solutions Pvt. Ltd.
• Cape AgriTours
• Liberty Hill Farm
• Outdooractive GmbH & Co. KG
• Wandertrails Services Private Limited
• Heartland Travel and Tours Ltd.
The detailed segments and sub-segment of the market are explained below:
By Tourism Type:
• Agro Tourism
• Farm Tourism
• Wilderness and Forest Tourism
• Green Tourism
• Eco-Tourism
By Accommodation:
• Farm Stays
• Cottage Rentals
• Eco-Lodges
• Homestays
By Age Group:
• Below 15 Years
• 16 to 25 Years
• 26 to 35 Years
• 36 to 45 Years
• 46 to 55 Years
• Above 55 Years
By Traveler Type:
• Adventure Seekers
• Cultural Enthusiasts
• Eco-Tourists
• Family and Group Travelers
• Solo Travelers
By Region:
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o South Korea
o Australia
o Rest of Asia-Pacific
• Latin America
o Brazil
o Argentina
o Rest of Latin America
• Middle East & Africa
o UAE
o Saudi Arabia
o South Africa
o Rest of MEA

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Competitive landscape with insights on major players and strategic analysis.
• Recommendations for future market strategies and positioning.

Table of Contents
Chapter 1. Global Rural Tourism Market Executive Summary
1.1. Global Rural Tourism Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Tourism Type
1.3.2. By Accommodation
1.3.3. By Age Group
1.3.4. By Traveler Type
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Rural Tourism Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Consumer Awareness & Preferences
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Rural Tourism Market Dynamics
3.1. Market Drivers
3.1.1. Growing Interest in Cultural Heritage
3.1.2. Expansion of Eco-Tourism
3.1.3. Rising Demand for Authentic Experiences
3.2. Market Challenges
3.2.1. Lack of Infrastructure in Rural Areas
3.2.2. Environmental Degradation Concerns
3.3. Market Opportunities
3.3.1. Integration of Digital Connectivity in Rural Areas
3.3.2. Increasing Demand for Wellness and Agritourism
Chapter 4. Global Rural Tourism Market Industry Analysis
4.1. Porter’s Five Forces Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Rural Tourism Market Size & Forecasts by Tourism Type (2022-2032)
5.1. Segment Dashboard
5.2. Agro Tourism
5.3. Farm Tourism
5.4. Wilderness and Forest Tourism
5.5. Green Tourism
5.6. Eco-Tourism
Chapter 6. Global Rural Tourism Market Size & Forecasts by Accommodation (2022-2032)
6.1. Segment Dashboard
6.2. Farm Stays
6.3. Cottage Rentals
6.4. Eco-Lodges
6.5. Homestays
Chapter 7. Global Rural Tourism Market Size & Forecasts by Age Group (2022-2032)
7.1. Segment Dashboard
7.2. Below 15 Years
7.3. 16 to 25 Years
7.4. 26 to 35 Years
7.5. 36 to 45 Years
7.6. 46 to 55 Years
7.7. Above 55 Years
Chapter 8. Global Rural Tourism Market Size & Forecasts by Traveler Type (2022-2032)
8.1. Segment Dashboard
8.2. Adventure Seekers
8.3. Cultural Enthusiasts
8.4. Eco-Tourists
8.5. Family and Group Travelers
8.6. Solo Travelers
Chapter 9. Global Rural Tourism Market Size & Forecasts by Region (2022-2032)
9.1. North America
9.1.1. U.S.
9.1.2. Canada
9.1.3. Mexico
9.2. Europe
9.2.1. Germany
9.2.2. UK
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Asia-Pacific
9.3.1. China
9.3.2. Japan
9.3.3. India
9.3.4. South Korea
9.3.5. Australia
9.3.6. Indonesia
9.3.7. Rest of Asia-Pacific
9.4. Latin America
9.4.1. Brazil
9.4.2. Argentina
9.4.3. Rest of Latin America
9.5. Middle East & Africa
9.5.1. South Africa
9.5.2. Saudi Arabia
9.5.3. UAE
9.5.4. Rest of MEA
Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. Airbnb Inc.
10.1.2. Booking.com B.V.
10.1.3. Holidu
10.2. Top Market Strategies
10.3. Company Profiles
Chapter 11. Research Process
11.1. Data Mining
11.2. Analysis
11.3. Market Estimation
11.4. Validation
11.5. Publishing
11.6. Research Attributes

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